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HJ Manicure Autumn/Winter ’14 Shimmer Collection Launch

I recently attended the HJ Manicure launch of Christmas colors hosted by Orico London in Chelsea. Inspired by the fashion industry, HJ Manicure is an independent brand founded by model/session manicurist Helen J. HJ Manicure is a luxurious boutique toxin-free nail care range that is 5-Free, Vegan-friendly and Cruelty-free.

By 5-Free we mean Free-From:
Toluene, Formaldehyde, Dibutylphthalate (DBP), Formaldehyde Resin and Camphor

The HJ Manicure Collection at a glance

HOLIDAY

A collection of vivid, fresh and vibrant shades which encapsulate that ‘Summer Feeling’ perfectly, these bright colors look amazing with a holiday tan, whilst also being ideal for wear throughout the year to brighten up Autumn/Winter days.

CLASSIC

A collection of must-have nail shades that should be in every nail kit. From bright red, deep red and burgundy to coral, baby pink and hot pink. Essential polish colors for women who always come back to the classic manicure.

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HJ SIGNATURE

A unique on-trend collection consisting of Helen’s favorite Autumn/Winter shades and their best selling polishes. These include ‘Sub-zero’ grey crème polish, a gorgeous navy blue ‘Midnight Sky’, glamorous deep red ‘Vamp’ and dark ‘Alpine Green’.

NUDE

A natural, delicate and feminine collection of pale shades, perfect for wearing in the office, at a wedding, day-to-day or for a pretty, girly look. These include their palest polish in ‘Lace’, and other popular nude shades ‘Thunder Storm’ a soft lilac/grey and ‘Caramel Latte’ a beautiful shade suitable for every occasion.

At the event, each guest received a complimentary mini manicure.

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With so many lovely colors on display, it was tough to make a decision. I was torn between ‘Lavender’ and ‘Purple Paradise’.

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L: Purple Paradise | R: Lavender

My post-manicure pics wearing ‘Purple Paradise’

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Here are swatches of some of the other polishes that everyone else was wearing after receiving their mini manicures.

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There was a fabulous spread of nibbles and treats, which everyone enjoyed. We were spoiled for choice really with delicious superfood-rich truffles from Sweet Virtues, refreshing drinks from VIVA Drinks and Vita Coco, tasty popchips and temptingly scrummy cupcakes.

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It was a great turnout and we all had an amazing time, meeting and catching up with old faces and networking with the new.

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Left: Yaroslava wearing ‘Lavender’ | Top Right: Rebecca wearing ‘Midnight Sky’ | Bottom Right: Juliana (Me) wearing ‘Purple Paradise’

I loved these gorgeous displays at the Orico London store.

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Here’s a glance at the Orico London skincare range

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On our way out, we each received a goody bag with an HJ Manicure polish. I cheekily requested for a shade of my preference and Helen very kindly obliged. Much appreciated, Helen. Thank you!

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I had a fantastic evening at the HJ Manicure launch. It was lovely to meet Helen, the face behind the brand. Also, thank you to Rebecca from RGPR for the invitation to the event.

I’ll soon be posting my review on the HJ manicure polish, so watch this space. You can follow me for updates on new blog posts and reviews either on Twitter, Bloglovin’, Facebook, Instagram or you could hit the ‘Follow’ button on WordPress.

❤ Juliana

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Thank you for stopping by my page; I'd love to hear from you! ~ Juliana.

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